Enterprise SEO Consultant · Fractional SEO Director
I'm Roman Daneghyan. I've led the search and AI visibility strategy behind Krisp, Renderforest, 10Web and a 420,000-URL European marketplace. I sit inside your team as fractional SEO director, own the roadmap, and bring in my agency only for the parts your team can't ship. You get the operator, and the bench, without hiring either.
30 minutes · No pitch, no proposal to chase
Founder, The Business Rover · Founder, PromptRush · 400+ brands optimised · 4 answer engines tracked weekly · Yerevan, clients in the US, UK and Gulf
How I'm different
Most fractional SEO consultants are one person with a laptop. When the plan needs forty pages rewritten, a migration executed or 200 links built, they hand you a brief and wish you luck. I run an agency. When the plan needs hands, the hands are already here.
| Solo SEO consultant | Full-time senior hire | Me: fractional director + team | |
|---|---|---|---|
| Time to productive | 1-2 weeks | 3-6 months including hiring | 1-2 weeks |
| Annual cost | $60k-120k | $180k-250k loaded | $72k-144k, execution scoped separately |
| Owns strategy | Yes | Yes | Yes |
| Executes at volume | No | No, they hire for it | Yes, through The Business Rover, when you want it |
| AI visibility measurement | Rarely, no tooling | Depends on the hire | Built in, PromptRush |
| Leaves you dependent | No | No | No, by design |
| Best when | You need advice only | Search is permanently core | You need direction now and may need hands later |
I'll never push execution on you. Most of my fractional clients keep their existing team and agency, and I just make them better. But when something needs to ship and nobody can ship it, you don't have to go find another vendor.
Why
I've run an SEO agency for years. The pattern I kept seeing on the client side was the same: a capable marketing team, a decent agency, a reasonable budget, and nobody senior holding the whole thing together. The strategy lived in a deck. The execution lived in a retainer. Nobody was in the room saying no.
So I started taking that seat myself, inside the client's team. Two days a month, director-level judgement, the roadmap owned by someone who's shipped it before. And because the agency is mine, when the plan needs more hands than the client has, I don't have to send them shopping.
That's the whole model. Senior leadership you can afford, execution you can turn on, and I leave when you don't need me.
The 420,000-URL marketplace grew 38% by fixing 7,600 pages that already existed. I've never once recommended "more content" as step one.
If a buyer finishes their research inside ChatGPT, your position on Google didn't matter. I measure both, and I report the one your board understands.
I've run both sides. The clients who win have someone senior holding the two together, and that's the seat I take.
An engagement that never ends is a retainer with better branding. Every plan I write is built so your team can run it without me.
Three things are usually true at once when a company calls me.
Your content lead publishes. Your dev team ships. Your agency reports. But nobody is holding the whole system, deciding what not to do, or defending search in the room where budget gets set. So the roadmap becomes whatever was easiest to agree on last quarter.
Four hundred thousand URLs, six templates, four teams shipping into the same index. Cannibalisation, orphaned pages, a CMS quietly exposing 1.8 million filter combinations to Googlebot. At enterprise scale, technical problems are governance problems wearing a technical costume.
Your buyers are asking ChatGPT, Gemini and Perplexity which vendors to shortlist. Those answers cite somebody. Most enterprise teams can't tell you whether it's them, can't tell you who it is instead, and have no process for changing it.
Enterprise SEO consulting is not a bigger version of small-business SEO. The constraint is never "what should we optimise." It's "how do we get forty people across four teams to ship the same strategy for eighteen months." Here's what that actually looks like.
Crawl budget, rendering, templating, faceted navigation and internal linking across six-figure page counts. On a 420,000-URL marketplace, the largest gain came from 7,600 category pages that already existed, not from new content. I write the specs your engineers can ticket, and I sit in the sprint review when they push back.
Replatforms, domain moves, subfolder consolidations, mergers. A redirect map and a risk model built before anything moves, plus the monitoring that catches the three percent that always breaks anyway. The last one shipped 422 redirect rules and a backlink preservation map before the new site went live.
Which pages should exist, which should be merged, which should be deleted, and what each one is allowed to target. Renderforest went from #4 to #1 for "AI video maker" with a cluster of four pages, not forty. Most enterprise sites don't need more content. They need fewer, better-linked pages.
Hreflang that actually resolves, market prioritisation based on demand rather than office locations, and a content model that doesn't require translating everything into everything. Five-market rollouts are where I've spent most of the last two years.
Prompt-level tracking across ChatGPT, Gemini, Perplexity and Google AI Overviews. Which questions your buyers ask, who gets cited, and what to change in your source layer so it becomes you. Measured in PromptRush, the platform I built for exactly this.
Hiring specs and interview loops for in-house search roles. Briefs and scorecards for the agencies you already pay. A reporting line your CFO can read without a translator.
When a VP of Engineering asks ChatGPT which vendors to evaluate, the answer names three or four companies. That list is now a shortlist, and it was assembled from sources you probably haven't audited: your documentation, third-party comparison pages, review sites, forum threads, and whatever Reddit said about you in 2023.
I built PromptRush because no existing tool could answer the only question that mattered on a client call: is ChatGPT citing us, and if not, who is it citing instead?
Signups from Perplexity in six months, Renderforest. Visitors referred by an AI answer arrive already convinced.
Citation share across ChatGPT, Gemini, Perplexity and AI Overviews. Client vs three named competitors, tracked weekly in PromptRush.
The questions your buyers actually type, not the keywords your tool exports.
Tracked weekly in PromptRush across four engines, scored against named competitors.
The pages, entities and third-party sources the models are actually reading.
One number your CFO understands, not a rankings screenshot.
Technical, content and entity review across the whole estate. A prompt set defined and baselined across four answer engines. Interviews with your content, product and engineering leads. I read your last two years of reporting so you don't have to explain it twice.
A ranked plan with owners, effort estimates and sequencing. Built so your team can start on item one without waiting on me. Presented once to the team and once to leadership, in different languages.
I work alongside your team and whoever is executing. Weekly citation and ranking movement reviewed in one call. Specs written, briefs reviewed, roadmap defended in planning.
Documented process, a reporting line your board actually reads, and a team that no longer needs me in the room.
The process docs and the hiring spec for whoever replaces me full-time, if you decide you need one. Most clients keep me on a lighter advisory cadence. Some don't, and that's the point.
Two days a month inside your team. I own the roadmap, review whoever is executing, sit in the planning calls, write the hiring specs and make the calls nobody senior is making today. If execution is missing, my team fills the gap on a separate, scoped basis. Then I hand it all back documented.
Best for: capable teams with no senior search leadership.
fractional SEO director in San Francisco
Details →Where you stand in Google and in the answer engines, who is being cited instead of you, and a ranked list of what to fix first with an effort estimate against each item.
Best for: teams who suspect something is wrong but can't name it.
Details →Your head of SEO left, or you're hiring one and the search is taking six months. I hold the seat, keep the roadmap moving and help you interview the replacement.
Best for: a gap you can't leave open for two quarters.
Details →One working session with your marketing leadership to settle the search and AI-visibility plan for the next two quarters. You leave with a decision, not a deck.
Best for: leadership teams stuck between options.
Details →Pricing
I publish ranges because enterprise buyers filter out anyone who won't. The exact number depends on scope and days, and you'll have it by the end of the first call. Execution through The Business Rover is always scoped and priced separately, and only if you want it.
$6,000-12,000 / month
Two days a month plus async access. Six month minimum. Includes PromptRush tracking for your prompt set.
Roughly a third of a loaded senior hire. Execution optional, never bundled.
$8,000-20,000 fixed
4-6 weeks. Full technical, content and entity review, baselined across four answer engines, delivered as a ranked plan with owners and effort.
Credited against the first month if you continue.
Flat fee, quoted on the call
One day with your marketing leadership. Pre-read the week before, decision doc the week after.
Most teams book the audit afterwards. Some don't need to.
Not a fit for any of these: pre-PMF startups, single-location businesses, anyone who wants execution with nobody senior owning the strategy. I'll say so on the call and point you somewhere better.
30 minutes · No pitch, no proposal to chase
These engagements ran through The Business Rover, the agency I founded. I led the strategy on each one. Every number is verified in Google Search Console and Ahrefs.
European B2B marketplace · 420,000 URLs · 5 markets · 8 months
Non-brand sessions had fallen 24% over nine months. The CMS was exposing 1.8 million filter combinations to Googlebot and only 61% of submitted URLs were indexed. The fix was a crawl spec engineering could ticket, and 7,600 category pages that already existed. The largest gain came from those, not from new content.
AI meeting tools · SaaS
+108% organic traffic · +81% organic signups · 6 × #1 US rankings
Read the full case study → AI video & branding · 30M+ users
#4 → #1 · +288% Gemini signups · +9.44% revenue in 6 months
Read the full case study →Verified in Google Search Console and Ahrefs. Enterprise engagements report the baseline, the measurement window, what shipped, and what we did not count as SEO impact.
Being clear about this saves us both a quarter. If you're outside it, I'll say so on the first call and point you somewhere better, usually to someone I know.
If you're in the left column, let's talk.
30 minutes · No pitch, no proposal to chase
I founded The Business Rover, an SEO and GEO agency that has optimised over 400 brands including Krisp, Renderforest, 10Web, PicsArt, EasyDMARC and Sift. I also built PromptRush, the AI citation tracking platform, because no existing tool could tell a client whether ChatGPT was citing them. Running both is where the method comes from. Everything I bring to your team has been tested on our own clients first.
Most of the companies I consult for have a capable in-house team and no senior search leadership. I take that seat for as long as it's useful, then hand it back documented.
I work from Yerevan with clients across the US, UK, Europe and the Gulf. I also teach a small SEO course, mostly because explaining this to a room every month keeps the method honest.
Why prompt-level visibility beats every proxy metric currently being sold as GEO.
A teardown of the source layer behind 1,200 tracked prompts in one B2B category.
Why the seat matters more than the vendor, and when you need both.
An enterprise SEO consultant sets search strategy for large organisations and makes sure it survives contact with the org chart. In practice that means technical direction for sites with six-figure page counts, migration risk management, information architecture decisions, and governance across the content, product and engineering teams who all ship into the same index. The work is roughly 40% strategy and 60% getting other people aligned behind it.
A fractional SEO director is a senior search leader who works inside your company part-time, usually two days a month, and holds the same responsibilities a full-time director would: roadmap, budget, agency oversight, hiring and reporting to leadership. You get director-level judgement without a director-level salary, and without waiting six months to hire one.
Fractional director retainers typically run $6,000-12,000 a month depending on scope and days. Fixed-scope audits run $8,000-20,000. A one-day strategy intensive is a flat fee. For comparison, an enterprise SEO agency retainer usually starts around $8,000 a month, and a full-time senior hire costs $180,000-250,000 loaded. I'll give you a real number on the first call, not a range.
The agency does execution: content, links, technical implementation, AI visibility programmes, for companies that already know what they need. I do the part before that: deciding what's worth doing, in what order, and defending it inside your organisation. Some clients need both. Most need one, and the first call is where we work out which.
No, and I've built the engagement so it can't be. Fractional director fees and execution fees are separate. Most of my fractional clients never use The Business Rover for anything. When they do, it's because they asked, the work was scoped, and it was cheaper than onboarding a third vendor. If you'd rather keep execution elsewhere, that changes nothing about how I work with you.
Usually not. I sit above them: setting the brief, reviewing the output and telling you honestly whether the retainer is earning its money. I run an agency myself, so I know exactly what good looks like and what an agency can't be blamed for when the strategy was never there. If yours is fine, I'll say so.
Yes, at the prompt level. You define the questions your buyers ask, run them weekly across ChatGPT, Gemini, Perplexity and Google AI Overviews, and score whether you're cited and in what position. That gives you a citation share you can trend, compare against named competitors and report to a board. That's what PromptRush was built to do. Anything reporting "AI traffic" without prompt-level data is a proxy metric.
The channel changed shape, it didn't disappear. Answer engines are grounded on the same web your SEO work builds. What changed is the measurement: rankings no longer capture the whole outcome, because a buyer can finish their research without a click. On Renderforest, signups from Perplexity grew 321% while sessions grew 150%. Those visitors arrived already convinced. The companies losing right now are the ones still reporting on positions alone.
Two days a month for a fractional engagement, plus async access between sessions. I hold a small number of clients at a time for that reason. If you need daily availability, you need a hire, not a consultant, and I'll tell you that.
AI citation share moves first, usually inside 6-10 weeks, because the source layer is easier to change than a domain's authority. Organic rankings on competitive enterprise terms take two to three quarters. The marketplace engagement above took eight months to move pipeline from $3.2M to $4.6M. Anyone promising enterprise results in 30 days is either lying or you had a broken robots.txt.
Yes. I'm based in Yerevan and work across the US, UK, Europe and the Gulf. Most engagements run on a weekly call plus async, so location has never been the constraint. If your question isn't here, email me at roman@romandaneghyan.com and I'll answer it myself.
Thirty minutes. You describe the situation, I tell you what I'd do about it and whether I'm the right person to do it. No deck, no discovery process, no proposal you have to chase. If we're not a fit you'll know by the end of the call, and you'll still leave with a view on what to do next.
30 minutes · No pitch, no proposal to chase