SaaS SEO · San Francisco
SEO for Bay Area software companies that measure organic by pipeline, not pageviews.
30 minutes · No pitch, no proposal to chase
Most San Francisco SaaS companies I talk to have the same problem. The blog gets traffic. The traffic doesn't turn into trials or demos. And nobody can say which pages actually drive revenue.
That usually isn't a content volume problem. It's a targeting problem. The pages buyers need when they're choosing a tool, comparisons, alternatives, integrations, use cases and pricing, either don't exist or are too thin to rank. I help SaaS teams fix that first, then build everything else around it.
I map the searches that come right before a purchase in your category: "[competitor] alternatives", "[tool A] vs [tool B]", "[category] for [industry]", "[your tool] + [integration]". We build or fix those pages first. Smaller volumes, much higher conversion.
Supporting content that earns links and routes readers to the pages that convert. Every article has a job and a target page.
Next.js and React rendering, docs on subdomains, app pages leaking into the index, JavaScript-heavy pricing pages and marketing sites rebuilt every 18 months.
Bay Area buyers build shortlists in ChatGPT, Claude and Perplexity. I track how often your product is named for your category prompts against competitors, using PromptRush, the platform I built, and prioritize the sources those answers rely on. More on AI SEO in San Francisco.
Organic signups, demos and influenced pipeline, not just rankings.
I'm CMO of Renderforest, a SaaS product, so I work inside the same constraints you do. I also run The Business Rover, where I've led programs for software companies including Picsart, Krisp, Sift and Aikido.
Engagement led by Roman
+108% organic traffic · +81% organic signups · 6 × #1 US rankings
Read the full case study →The engagement ran through The Business Rover, the agency I founded, and I led the strategy. Numbers verified in Google Search Console and Ahrefs.
When you have a clear category and buyer and organic isn't converting, or you're about to invest seriously in content. Earlier than that, see startup SEO in San Francisco.
I set strategy and briefs. Your team, freelancers or my agency writes.
Yes, when I'm in the Bay Area.
Bring your category, your funnel and the pages you think should be converting. I'll tell you which ones are worth fixing first.
30 minutes · No pitch, no proposal to chase
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