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Audit and roadmap
Technical, content, authority and AI visibility review, benchmarked against the competitors your buyers actually compare you to. The output is a ranked roadmap your team can start on the next week.
SEO consultant · San Francisco and the Bay Area
SEO Consultant for San Francisco and the Bay Area
SEO and AI search strategy for SaaS, B2B and tech companies, from someone who runs it on both sides.
Book an intro call with Roman
30 minutes · No pitch, no proposal to chase
Founder, The Business Rover · Founder, PromptRush · CMO, Renderforest · Based in Yerevan, in San Francisco to meet clients
Bay Area companies rarely lack SEO advice. They lack someone who can separate what matters from what doesn't, especially now that buyers build vendor shortlists in ChatGPT before they ever search Google.
I'm Roman Daneghyan. I work with San Francisco and Bay Area SaaS, B2B and tech companies as an SEO and AI search consultant, and as a fractional SEO director when a company needs senior leadership without a full-time hire.
Why tech companies bring me in
- Organic isn't producing pipeline. Traffic is growing but demos aren't, usually because content targets the top of the funnel and the pages buyers need at decision time don't exist.
- AI assistants get the product wrong, or skip it. Competitors are named in "best tools for X" answers and you aren't.
- A migration or replatform is coming. Moving to a new CMS, framework or domain without losing rankings takes planning before launch.
- The team is stretched. Marketing, content and engineering each own a piece of the site and nobody owns search.
- Leadership wants a clear answer on what SEO should cost and return.
My background
I founded and run The Business Rover, an SEO and AI visibility agency with around 35 people. I built PromptRush, which tracks how brands are mentioned and cited across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. And I'm CMO at Renderforest, where I own the same in-house trade-offs my clients face every quarter.
So I come at every engagement from both sides: what an in-house team can realistically ship, and what a specialist team is worth bringing in for.
How I work
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Fractional SEO director
Ongoing senior ownership of search: strategy, roadmap, reviewing work from your team or vendors, engineering prioritization and reporting to the leadership team. Some founders come to me looking for a fractional CMO and find that search is the part they actually need covered.
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AI visibility strategy
Prompt research around how your buyers ask for your category, share-of-mention tracking against competitors, and a plan to get on the sources AI assistants cite: comparison articles, review platforms, communities and your own docs.
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Migration and launch planning
URL mapping, redirect strategy, staging review and post-launch monitoring for replatforms, domain moves and redesigns.
Stages I work with
From Series A startups in SoMa to later-stage companies on the Peninsula and in Silicon Valley. I also work with companies in San Jose and the South Bay, and in Oakland and the East Bay. Earlier than Series A, I usually recommend a short audit and foundations rather than an ongoing engagement, which is what startup SEO in San Francisco covers.
Most of my Bay Area work sits in SaaS and wider B2B, including fintech, security and professional services, and with companies expanding into new markets through international SEO.
Engagements I've led
Through The Business Rover, I've led SEO and AI visibility programs for companies including Picsart, Krisp, Sift, Aikido and 5WPR.
Engagement led by Roman
Six #1 rankings and 81% more organic signups
+108% organic traffic · +81% organic signups · 6 × #1 US rankings
Read the full case study →European B2B marketplace · Engagement led by Roman
Pipeline from $3.2M to $4.6M without publishing a new page
+38% non-brand sessions · +31% qualified enquiry starts · 61% to 84% indexed
Read the full case study →Both engagements ran through The Business Rover, the agency I founded, and I led the strategy on each one. Every number is verified in Google Search Console and Ahrefs. See all case studies.
When you need a team behind the strategy
If you need execution, content, technical implementation, links and AI visibility work at volume, my agency team in San Francisco can take it on, scoped separately. You can also pair my strategy with your in-house team or an agency you already use.
Frequently asked questions
A consultant engagement is usually a defined project, like an audit or a migration. A fractional director engagement is ongoing ownership of search, a few days a month.
Audits are fixed-price projects. Fractional engagements are monthly and depend on involvement. You'll get a clear scope after a short intro call.
Yes. I write and review tickets, and can review releases for SEO impact before they ship.
Yes. I'm based in Yerevan and work with Bay Area clients remotely, and travel to San Francisco to meet clients.
Yes. I regularly direct and review agency work. The goal is results, whoever does the execution.
Book an intro call with Roman
Thirty minutes. You describe the situation, I tell you what I'd do about it and whether I'm the right person to do it. No deck, no discovery process, no proposal you have to chase.
Book an intro call with Roman
30 minutes · No pitch, no proposal to chase